Digital Marketing Consultant
Company: Ansira Partners
Location: Oklahoma City
Posted on: October 22, 2024
Job Description:
Digital Marketing Consultant
TheDigitalMarketingConsultantguides the implementation of
websitemarketingtechniques and basic search and lead management
processes with automotive retail dealers and OEM field personnel
through proven best practices, improvement plans, training
personnel on use of necessary reporting tools. Known as the
OEMdigitaladvisor, the digital marketing consultantworks to achieve
program and aligned regional goals, maintaining assigned regional,
area, and dealership relationships. The digital marketing
consultant analyzes currentdigitalmarketingstate and consults with
area teams and dealership personnel regarding strategy, tactics,
roles, and responsibilities. This position travels 3-4 days per
week.
** Territories include WI, AR, OK, OH, IL **Job
DescriptionResponsibilities Include:
- Maintains thought leadership competitiveness of interactive
marketingand sales industry trends by staying current via
continuous learning, attending conferences, or becoming a member of
industry associations.
- Known for growing strong OEM relationships with corporate and
assigned area personnel, managing to ensure positive feedback from
dealers, regionaland area management, developing trust and value.
- Known as thedigitaladvisors to area and regional personnel and
dealership executive management, driving acceptance
ofdigitalmarketingbest practices and practices throughout the area
and dealership.
- Leads the implementation of lead management, websitemarketing,
lead management tool use, and basic search techniques reflecting
proven best practices.
- Provide training on Ansira products, program specifics, and
associated OEMdigitalmarketingproducts to dealers, area, region,
and other digital advisors.
- Become familiar with OEMdigitalmarketingrelated programs to be
able to confidently review the benefits and features for dealership
management assessment, providing feedback for program
improvements.
- Communicate pro-actively with region and dealers on program
progress through email, phone, and in-store visits, providing
feedback and recommendations relative to performance.
- Regularly attends area and regional dealer and field staff
meetings, delivering presentations at OEM-sponsored meetings and
seminars, as requested, utilizing effective presentation and
facilitation skills.
- Provide reports as directed by Program Manager, submitting
internal reports and expense entries prior to deadlines,
accountable for accurate and timely record keeping and data
delivery for all dealers and initiatives within assigned
region.
- Consistently meets all assigned program objectives.Key Success
Factors:
- Software: Word, Excel, PowerPoint, Basic Search, Ansira
Products
- Expert in AutomotiveDigitalMarketingpractices, OEM approved CRM
tools and individual dealership Internet sales and workflow
- Automotive Retail Operations
- Process/Performance Improvement Consulting
- Adult Learning MethodologiesQualifications & Job Requirements:
- Bachelor's Degree or Dealership Industry experience
preferred
- Track record of leading larger scale business improvement
projects and teams
- Familiarity and expertise related to digital software, tools,
and knowledge required to perform as a digital marketing expert, as
appropriatePreferred Attributes & Qualifications:
- Results oriented and driven
- Sense of urgency and need for speed
- High ability to organize and prioritize multiple complex
projects
- Ability to collaborate and build relationships work across all
levels of the business
- Effective communications skills including the ability to lead
and deliver leader presentations
- Keen eye on business improvement potential and ability to take
swift action
Keywords: Ansira Partners, Moore , Digital Marketing Consultant, Advertising , Oklahoma City, Oklahoma
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